OK - maybe a slight exaggeration...
But imagine a day when the predominant figure on food labels isn't calories. The day when the average consumer can pick up any old item of food and see it as more than a piece of the perplexing diet puzzle.
(source)
Enter Nuval Nutrional Scoring System
*note I came across this company via the fabulous Tina
Nuval is an American-based company doing their part to strip the myths behind all the "fat-free", "light", and my personal favorite "Guilt-Free" food labeling. Using a 1-100 scoring guide NuVal scores food based on their nutritional scale. With 100 being the best and 1 being a Krispy Kreme donut, its easy to see why this system will be a hit.
From the website:
How the Scoring Works
NuVal™ Scores summarize comprehensive nutritional information in one simple number between 1 and 100. Each NuVal™ Score takes into account more than just the nutrition fact panel. It considers 30-plus nutrients and nutrition factors – the good (protein, calcium, vitamins) and the not-so-good (sugar, sodium, cholesterol). And then it boils it down into a simple, easy-to-use number; a number you can trust to make better decisions about nutrition in just a few seconds.
Backed by an independent panel nutrition and medical experts, the scores are not like calories in that they are not dependent on food portions - they are simply the overall nutrition quality of the food (irrelevant of size)
Maybe the day we start to see food as fuel - rather than trap is not as far away as we think....
A Girl Can Dream Can't She...
No comments:
Post a Comment